2022-10-13
As we approach the end of 2022, numerous data-driven research results on post-COVID economic impacts and customer behavior are being published one after the other. Report published by 「Monitor Deloitte」 points out customer segment is now split into “at-home” and “out of home” services, and that these behaviors are becoming mainstream. For the out of home scenario, customer prefer to shop at places offering low to no-contact service delivery- this segment alone contributes to US$7.7 trillion of expected consumer expenditure. Physical retailers face pressure to adapt or risk to be outcompeted.
Findings from 「Bloomberg」 seems to back up on this finding- and states that 87% of shoppers prefer to shop in stores with touchless or robust self-service options. Payment giant 「Mastercard」confirms also from their data collected across 19 countries that 74% of people globally will continue to use contactless after the pandemic is over. Lastly, 「Gartner 」put focus on operation side of things, and states the need for no-touch applyu to existing devices and systems, demanding more cost-effective retrofit options without the need to replace the whole system.